Concept


Niche Demand: Aesthetics – Ethics – Connection

Our consumer wants to look good, feel good and be connected to something deeper, more meaningful and beneficial to the planet.
Our consumer believes in sustainability and demands a product that is reusable and can stand the test of time / has a long lifecycle.
Our consumer demands a product that can adapt to the two environments he / she thrives; Work and Play.

* Urban Dweller and Commuter
* Travels often for business and pleasure
* Tech-savvy